Website evolution
Site
update
1.0
Based on usability testing and customer journey flow, the webpage was updated with a new color scheme and design language.
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Add clarity regarding “Who is K12” and “What K12 does” and add more content to the homepage to “guide” prospects to the next level
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Utility navigation restructure and announcement ticker for messaging & promotional call-outs
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Created a space for current families to be more welcome and ownership of their school
Site
update
2.0
Simplified the website content to deliver the message faster and easy to digest the volume of words but focus more on the user journey to find the information they need with few clicks by A/B testing and user research. Created 900+ SEO-focused pages for stronger keyword search and optimized all the images and tagging to improve site speed.
